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Marketing Research and Analysis

Graduate Co-Advisor
Dr. Gail Zank
McCoyMSMRA@txstate.edu
512.245.3196
McCoy Hall, Room 412

Graduate Co-Advisor
Dr. William Chittenden
businessgraduate@txstate.edu
512.245.3591
McCoy Hall, Room 530

Department of Marketing
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The Marketing Research and Analysis program is designed to deliver the technology-related skills in digital marketing communications and marketing analytics by emphasizing data analysis and the interpretation of data. Graduates will understand how to conduct marketing research, how to use marketing analytics, and how to incorporate data into marketing practice.

Degree Hours Thesis Option Minor Option
M.S. 30 Non-Thesis No minor
M.S. 30 Thesis No minor

Deadlines U.S. Citizen International
Fall - Priority January 15 January 15
Fall - Standard June 1 June 1
Spring No admission No admission
Summer I No admission No admission
Summer II No admission No Admission

Application Deadline
This program has a firm deadline.

Funding Information
Applications must be complete by the priority deadline to be considered for certain types of funding.

Decision Timeline
This program reviews applications on a rolling basis.

Application Requirements

The items required for admission consideration are listed below. Additional information for applicants with international credentials can be found on our international web pages.

ApplyTexas Application

  • completed online ApplyTexas application

  Review important information about the ApplyTexas application.


Application Fee

  • $55 nonrefundable application fee
    OR
  • $90 nonrefundable application fee for applications with international credentials

  Review important information about application fees.


Transcripts & GPA

  • baccalaureate degree (preferably in business administration or a related field) from a regionally accredited university
  • a copy of an official transcript from each institution where course credit was granted
  • a competitive GPA in your last 60 hours of undergraduate course work (plus any completed graduate courses)
  • knowledge of business functions (management, marketing, finance, accounting, MIS) demonstrated through previous course work and/or work experience

  Review important information about transcripts. Official transcripts, sent directly from your institution, will be required if admission is granted. 


GMAT or GRE Scores

  • official GMAT or GRE (general test only) required with competitive scores

  Review important information about official test scores.


Documents

  • responses to specific essay questions
  • resume/CV detailing work experience, extracurricular and community activities, and honors and achievements
  • three letters of recommendation from persons best able to assess your ability to succeed in graduate school.

  Review important information about documents, including the submission instructions for using the Graduate Admissions Document Upload tool (GADU). You will have access to GADU after you submit your ApplyTexas application and activate your Texas State NetID.


TOEFL or IELTS Scores

Applicants are required to submit TOEFL or IELTS scores that meet the minimum program requirements below unless they have earned a bachelor’s degree or higher from a regionally accredited U.S. institution or the equivalent from a country on our exempt countries list.

  • official TOEFL iBT scores required with a 78 overall and minimum individual module scores of
    • 19 listening
    • 19 reading
    • 19 speaking
    • 18 writing
  • official IELTS (academic) scores required with a 6.5 overall and
    • minimum individual module scores of 6.0

This program does not offer admission if the scores above are not met.

  Review important information for about official test scores.